International Women's Day is a special occasion to honor the achievements of women worldwide and empower them to embrace their beauty and power. As a brand that wholeheartedly promotes the appreciation of natural beauty and female power, FaceYogi affirms that every woman has the power to become whoever she aspires to be.
To break the traditional aesthetic standards and empower women to redefine their perception of beauty, Faceyogi launched the "Let the real you shine" campaign to demonstrate natural and vibrant beauty from people who feel ordinary. The truth is, nobody is 'ordinary' and we want everyone to see how special they truly are.
Every woman experiences her own, unique 'moments of beauty', whether it's the moment she strives for success in her career or the ordinary moments of happiness in her daily life. Through the "Hello ___ You" event, we hope to encourage women to bravely share their most beautiful moments, showcasing the diversity of women's internal and extermal beauty, spreading positive energy, and celebrating their courage, confidence, and uniqueness.
We aspire to create a world where everyone celebrates and honors the beauty of motherhood, transcending imperfections like wrinkles, fine lines, and crow's feet. It is essential to recognize and affirm the beauty of our mothers, especially when they might feel insecure. For those of us who are mothers, let's commit to prioritizing self-care and dedicating more time to our own well-being and nurturing.